On 26th November, the 8th terminal exchange meeting of Youfa Group was held in Changsha, Hunan. Xu Guangyou, deputy general manager of Youfa Group, Liu Encai, partner of National Soft Power Research Center, and more than 170 people from Jiangsu Youfa, Anhui Baoguang, Fujian Tianle, Wuhan Linfa, Guangdong Hanxin and other related production bases and dealer partners attended the exchange meeting. The conference was presided over by Kong Degang, director of the market management center of Youfa Group.
At the meeting, Xu Guangyou, deputy general manager of Youfa Group, took the lead in making a keynote speech on "Taking Teachers as Friends, Applying what you have learned". He said that promoting the healthy development of the industry is the mission of Youfa Group. Youfa Group held eight consecutive terminal business exchange meetings, in order to organize dealer partners to be on par with outstanding enterprises in the industry benchmark, and to apply the advanced experience of outstanding enterprises to their daily operations and become their new skills.
He emphasized that in the face of the current complex market environment, learning ability is an important core competitiveness of enterprises. Youfa Group is willing to support and assist dealer partners to learn and improve. He said that in addition to the various training programs of the trillion project in 2024, Youfa Group will continue to increase investment in 2025 to fully support the development of dealers. In his view, Youfa Group and distributors are the closest partners in the industrial chain. As long as they continue to make each other better and grow together, they will continue to expand and strengthen the win-win ecology of the industry, overcome the downward cycle of the industry and a new springtime of development will come.
At present, the iron and steel industry in China is in the accelerated evolution period from scale economy to quality and benefit economy, which puts forward higher requirements for the transformation of enterprises. In this regard, Liu Encai, a partner of National Soft Power Research Center, shared the theme of "Focus on the main channel and maintain growth against the trend". It broadens the thinking and points out the direction for the strategic layout of dealer partners. In his view, under the current market environment, doing everything has not adapted to the existing market environment. In the current market, enterprises must deepen their main business, deepen and penetrate several advantageous industries of enterprises, and enhance profits and sales share with the deep layout of vertical market, thus strengthening the competition of enterprises.
As representatives of excellent distributors of Youfa Group, the heads of enterprises such as Anhui Baoguang, Fujian Tianle, Wuhan Linfa and Guangdong Hanxin also shared their advanced experiences with their own experience.
In addition, as the representative of the eight production bases of Youfa, Yuan Lei, Marketing Director of Jiangsu Youfa Customer Service Center, also shared the theme of "Focus on the main channel and create the second growth curve with ‘products+services’". He believes that under the background that the demand for steel pipes is difficult to return to a high point, enterprises urgently need to cultivate a second growth curve. However, the extension of this curve must be highly coordinated with the original resources of the enterprise, rather than "start all over again". Only by focusing on the main channel of the enterprise, we can build a one-stop steel pipe supply chain service scheme with products and services, and create more extended value for users with products with quality and service first, so that enterprises can get rid of price dependence and obtain more stable profits.
Finally, in order to consolidate the training results, a special in-class test was held near the end of the exchange meeting to assess the learning results of dealer partners on the spot. Jin Dongho, Party Secretary of Youfa Group, and Chen Guangling, General Manager, presented certificates and mysterious prizes to the dealer partners who participated in the training.
Post time: Dec-02-2024